CRM System

Why should you use a CRM system?

2 min read

A CRM system simplifies the entire sales cycle. It includes sales contacts, sales processes, and the sales team. 
With a good CRM system, your sales staff can act as a team, no matter how geographically spread out they are. This is about documenting everything that has been, is being, and will be done – and making it available to everyone at any time without extra effort. Everyone will sell smarter and breathe more easily.

Today's sales processes are complex. They involve a lot of discussion, meetings, and contracts – sometimes involving multiple sales staff on the same account. Today's sales staff know the advantages of having a sales tool that offers pipeline management, because it makes sales targets clear and available to everyone in the team. When a CRM system is implemented correctly throughout the company, it will increase sales in all sorts of ways.

It's no secret that CRM software has long had a reputation of being complicated, expensive, and sometimes ugly to look at. Thankfully, times have changed. Today's CRM systems are easy to use, charged on a license basis, and beautifully designed.

Many new software-as-a-service (SaaS) CRM systems offer user-friendly features aimed at small businesses, available as both cloud and local solutions. In Sweden, the CRM market grew by 15% in 2019 and by 10% in 2020 according to Johansen and IDC. As usage continues to grow among small and medium-sized businesses, an increase of a further 10% was forecast for 2021. According to industry leaders, 90% of all businesses with more than 10 employees already use some kind of CRM system.

This increase in competition has, of course, increased demand for suppliers to deliver better systems. Advanced functions such as automation of marketing, automation of the sales force, and sales forecasts, which were once only available to large companies, are now available at reasonable prices with a relatively low learning curve.

Most suppliers now also offer Android and Apple iOS mobile apps for CRM on the move. Anyone working in sales knows that timing is everything – so the ability to access contact information, track leads, and close deals no matter where you are is invaluable.

It is important to understand your sales processes and their needs in order to choose the best CRM system for your company. At webCRM, we believe it is important for small and medium-sized businesses to be able to customize and design their CRM systems for their own processes and needs. This means that all our customers can design their own system together with our CRM consultants during the learning process.