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ChangeGroup

New technology and business models are changing the world, and new digital innovations are created every day. At ChangeGroup, they understand firsthand that all changes require strong collaboration and adaptability to stay ahead.

Since its inception in 1995, ChangeGroup has been at the forefront of digital transformation, providing invaluable guidance on digitalization and IT. On a daily basis, they engage a team of 200 IT and business consultants to solve the needs of Danish companies and institutions.

As they grew into a larger and more digitalised company, it became crucial to find a CRM system that could meet their daily needs and demands. To effectively manage the complexities of their interdepartmental collaboration and disciplines, ChangeGroup turned to webCRM.  

Now with a decade-long partnership, ChangeGroup continues to leverage webCRM to help them oversee consultants, track KPIs, and seamlessly integrate essential processes.  

  • "Being able to customize the CRM system has been a significant factor in the partnership lasting for 10 years"

webCRM strengthens ChangeGroup's internal processes

"For ChangeGroup, the use of webCRM makes everything much easier. An important function that we use all the time is keeping track of competencies in the large consultant database. And, of course, also ensuring that all customer data is up-to-date", says Ralf Hollander, ChangeGroup.

The decision to select webCRM was driven by its CRM-specific capabilities, with the desire to consolidate all information into a single platform. Features like the proposal function and pipeline monitoring, KPIs, and tracking the status of orders — whether won or lost — are crucial for day-to-day operations, simplifying workflows.

Moreover, with the capacity to visualise data in different formats, providing an informative daily overview, and automation tools to take over manual tasks and processes, webCRM helps ChangeGroup save both time and money.

ChangeGroup uses API integration for external data warehouse

"Being able to customize the CRM system has been a significant factor in the partnership lasting for 10 years”, says Ralf Hollander, ChangeGroup.  

“It has been very important that there is flexibility in the system and that there is the possibility for ongoing adjustments, especially that the data exchange and integration with ChangeGroup's key systems have been easily and smoothly resolved as an "omnichannel solution". We also use the API integration for an external data warehouse, which is connected to Power BI. This way, we gain good insights into our business.  

webCRM has super service-minded consultants, who can guide and assist along the way. The platform and setup ensure that ChangeGroup gets all their CRM needs covered and supports their business. The solution creates increased value by ensuring optimal, effective internal processes and a current updated overview of customers and business-critical data. Therefore, it has been very significant to work so closely with webCRM for so many years.” 

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