Strategic segmentation: strenghthen your sales and customer relations
in Copenhagen and online
13:00-13:20: Welcome and the future of webCRM with Cédric Pierrard and Christine Kayser
13:20-13:40: Meet APSIS, the newest member of the Efficy group
13:45-14:05: KEY NOTE: Christian Schönström-Lund - strategic sales and segmentation
14:10-14:30: The future of intelligent customer segmentation with Mikko Honkanen and Thomas Pierog
14:30-15:00: Meet our consultants and supporters in the foyer or online
15:00-15:30: CUSTOMER CASE: Niels Holme from Mosano and Ektos
15:35-16:00: Thomas Pierog & Christine Kayser: Project WOW
16:00-17:00: Meet the webCRM team and other webCRM customers while you enjoy a drink in the foyer
HOST: Nadia Vestergaard Jenayah.
Support officer at webCRM and creator of a lot of our instruction content. Nadia will take us through an afternoon of interesting talks with her infectious smile and large knowledge of webCRM.
SPEAKER: Christian Schönström-Lund.
Specializes in strategic sales consultancy. External lecturer, Copenhagen Business School.
SPEAKER: Mikko Honkanen
Co-founder of Vainu, the leading company data provider in Europe. Mikko is a true visionary and has really found a new way to approach company data with the Vainu algorithm. Mikko will join us online, remember you can too!
CASE: Ektos and Mosano
Segmentation that strengthens sales and gives value to the business.
For Danish electronic provider Ektos, it is a goal to segment its customers on several parameters. Together with Niels Holme from Mosano, Ektos have been on a journey to optimize sales processes and increase the use of webCRM. Meet Niels Holme from Mosano and Jesper Holst, Co-Founder and CEO of Ektos at their live customer case.
SPEAKER: Cédric Pierrard
CEO. Cédric will share his vision for the Efficy group and for the webCRM product. Along with Christine Kayser he will share what it means to become #EuropeanCRMChampion.
SPEAKER: Thomas Pierog
webCRM's own Product Owner will introduce the biggest project in webCRM ever - Project WOW. He will also join Mikko Honkanen from Vainu and talk about what Scandinavia's most innovative company data platform and webCRM can do for your business.
PRODUCT INTRODUCTION: APSIS
The newest member of the Efficy-group is Swedish marketing automation champion Apsis. They will join the webCRM Days to share some of their extensive knowledge on customer targeting and segmentation.
Meet our CEO Cédric Pierrard as he and CXO Christine Keyser presents the new possibilities for webCRM as a part of the Efficy group.